Bentoel Club: A Premium Kretek Cigarette from Indonesia

Bentoel Club is a well-known kretek (clove) cigarette brand from PT Bentoel International Investama Tbk, a subsidiary of British American Tobacco (BAT). Positioned as a premium kretek product, Bentoel Club offers a smooth, refined smoking experience while maintaining the rich aroma and taste characteristic of Indonesian clove cigarettes.

History and Brand Evolution

Bentoel, originally founded in 1930 by Ong Hok Liong in Malang, East Java, has a long-standing reputation in Indonesia’s tobacco industry. Over the decades, Bentoel expanded its product line, introducing various kretek cigarette brands, including Bentoel Club, to cater to different market segments.

In 2009, British American Tobacco (BAT) acquired Bentoel, further enhancing its brand recognition and distribution. Despite this acquisition, Bentoel Club retained its Indonesian identity and continued to serve its loyal customer base.

Product Characteristics

It is classified as a machine-made kretek cigarette (SKM – Sigaret Kretek Mesin). Some of its defining features include:

• Premium Tobacco Blend: A carefully selected mix of high-quality tobacco leaves.
• Clove Infusion: Blended with finely ground cloves, offering a rich and aromatic smoking experience.
• Smooth Draw: Designed for a balanced and less harsh smoke compared to stronger kretek variants.
• Modern Packaging: Sleek and stylish, reflecting its premium positioning.

Target Market & Popularity

It is primarily aimed at urban smokers and professionals who prefer a milder yet flavorful kretek alternative. While it competes with well-established brands such as Gudang Garam International, Djarum Super, and Sampoerna A Mild, it has maintained a steady presence in the market due to its distinct taste and competitive pricing.

Although not as dominant as other mainstream kretek brands, Bentoel Club remains a preferred choice among smokers who appreciate a smoother, more refined kretek experience.

Conclusion

Bentoel Club stands out as a premium kretek cigarette that blends high-quality tobacco with the traditional essence of Indonesian clove cigarettes. With its balance of flavor, aroma, and smoothness, it continues to hold a niche market among kretek enthusiasts.

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